A Siri lawsuit settlement over privacy issues has dredged up old rumors about iPhone ad targeting, but Apple says it ‘has never used Siri data to build marketing profiles.’ A Siri lawsuit ...

To avoid appearing alongside racist content, companies have stopped advertising on X, including Apple. Apparently, there is ...

A quick blurb in a larger story about increased advertising spend from Amazon suggests Apple may have considered resuming ads on X, but recent controversial acts by Elon Musk may affect its decision.

From Apple’s perspective, this ad is a kind of mission statement disguised ... (Goldman is Apple’s financial partner powering the iPhone maker’s still relatively new credit card product).

Apple shares rose 2% on Friday after a rosy forecast fuelled hopes of an iPhone sales rebound, even as a lack of AI features weigh on demand.

As services become a bigger part of Apple’s business, the company continues to deliver higher profit margins for investors.

Apple Intelligence isn't available everywhere, but iPhone demand is stronger where the software is live, says CEO Tim Cook.

Although “1984” became a cultural phenomenon and a watershed moment for product launches, Apple’s Board of Directors was against it from the start. Here’s how the legendary ad almost didn ...

He uses a hearing aid volume slider on the iPhone to raise the volume of the assisted hearing. I don't know if it's because I'm a dad or that Apple's advertising firm is just that good ...