Apple is hitting consumers where it hurts ahead of Christmas this year: right in the heartstrings. The company on Monday evening began running a brand new commercial for the iPhone 5s that follows ...

The year is 1984. It’s Super Bowl Sunday and you turn on the TV to see a procession of stern men marching through a tunnel.

Pointing out “customer satisfaction” results from industry studies has been a recurring theme during Apple’s press events, and this commercial shares the same underlying theme but adds some catchy ...

Totally unrealistic on every level. The fastest base model iPhone ever still has a slow display In its "Create Memory Movies" commercial, Apple would have us believe that your significant other ...

After emergency text messages via satellite, here comes video calling from areas of no coverage using a standard mobile phone ...

A new ad called “Strength” aired by Apple today shows off the iPhone as a fitness and health-tracking companion device capable of interacting with apps and accessories from third-party developers and ...

The company has heavily advertised AI features since the latest iPhones were released in September.