An AI update to bring Siri into the agentic era has been delayed, placing the tech giant in a bind as it races to make other ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Earlier today, Apple aired two new iPhone commercials called Brilliant and Discover. The videos are available both on Apple’s website and YouTube channel.

Apple today aired a new iPhone commercial called Photos Every Day, which, as the name implies, focuses on one of the iPhone’s core features: taking pictures. In the one-minute commercial, people are ...

The commercial starred Bella Ramsey who should ... or message on Ramsey’s iPhone. Apple ran this iPhone 16 ad in September 2024 showing off the new AI Siri that understands personal context.

In the short, viewers see two actors leisurely walk away from a burning building. Playing with the classic 'walk away from explosion' trope, the two detectives engage in meta-commentary about their ...

Spike Jonze directed a commercial for Apple’s AirPods 4 with Active Noise Cancellation starring Pedro Pascal, and you have to ...

If there was any question over what feature Apple considers to be the selling point of the iPhone 7 Plus ... While the last commercial was lengthy and story-driven, the two new ads are much ...