The new iPad Air perfectly represents what a tablet should be—thin and light, fast enough to run all the must-have apps, yet ...

This week saw the return of Woot's big Apple Watch band sale, and alongside that event we're tracking low prices on M3 iPad ...

The smart Siri in Apple Intelligence turned out to be vaporware, and Apple must face the first lawsuit over false advertising ...

Apple has been accused of false advertising and unfair competition for delaying the Siri Apple Intelligence features that it ...

Apple Search Ads platforms provide a targeted way for app owners and marketers to reach potential users at the moment they’re ready to download. Unlike ads on Facebook, Google, or Instagram, which ...

While the suit cites the entire suite of Apple Intelligence features as examples of Apple’s misleading marketing, it focuses ...

Apple reportedly poured more than a billion dollars into researching it over the span of a decade, and thousands of employees ...

Apple's most visible service isn't about streaming success—it's about building a reputation. Plus All the news, rumors, and ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

The new comedy gives a behind-the-scenes look at a movie studio barely keeping it together. “I got into all this cause, you know, I love movies. But now I have this fear that my job is to ruin them.” ...

Apple Intelligence has played a key role in Apple’s marketing of the iPhone 16. The company has run ads promoting features including Image Playground, Genmoji, and Siri with personal context.