Several sports car firms rejected his idea, so he set up the Ariel Motor Company to build the Atom himself. Arch Motors collaborated on the steel skeleton and Saunders set about sourcing ...

The Ariel Atom V8 is bonkers. 500bhp in a car that weighs 550kg, giving a power to weight ratio of over 900bhp per ton and 0-60mph in a claimed 2.3sec. According to Ariel boss Simon Saunders ...

GM engineers were on hand and reportedly mighty impressed by the little car’s trip to 60 that took only 2.8 seconds. Orders are now being taken for the 2006 Ariel Atom in the U.S. and Brammo ...

an ultra-light ‘go-anywhere sports car’ that’s road legal yet prefers to eschew the tarmac altogether. Ariel launched the first Nomad in 2015 as a companion to the track-focused Ariel Atom, a cultish ...

Nobody needed the 406hp/369lb ft Atom 4R, but Ariel made it anyway because, well, they could. That was a triumph as well. We crowned it one of our favourite cars of 2023. The 4R started off with a ...