In an elemental move that would seemingly bend the contest's favor in the direction of the snowmobile, these machines are racing on a strip of ice. Fitting, then, isn't it, seeing an Ariel Atom ...

Check out this eighth-mile and quarter-mile drag race between an Ariel Atom 3.5R, Yamaha R1, and a rallycross-prepped Citroen DS3. With its low weight and big power, you might expect the bike to ...

The new Ariel Atom 4 ... courtesy of AP Racing, which features 290mm, ventilated discs all-round. Applying new bodywork, Ariel has managed to reduce drag, increase downforce and better manipulate ...

Ariel has announced the latest car to join its hardcore driver-focused line-up, the Atom 3.5R. Like the standard ... enabling it to race from 0-60mph in 2.6sec and complete the 0-100mph sprint ...