But hey, your neighbors don't know an Ariel Atom from a Corbin Sparrow. Just play the famous video of Clarkson making a fool of himself in the Atom, and no one needs to know you only spent about ...

Well, Brammo Motorsports has a hit on their hands with the Ariel Atom, and they've been forced to add more people to keep the skeletal rocket's production humming along. The $6,000 price increase ...

The new Ariel Atom 4, the latest instalment in the British marque’s track car series, has been revealed. Despite the familiar aesthetic, the new model is ‘an entirely new car from the ground ...

The Ariel Atom V8 is bonkers. 500bhp in a car that weighs ... Only 25 V8s will be built and despite an asking price of £124,850 plus VAT (£146,699), 20 have already been sold.