Well, Brammo Motorsports has a hit on their hands with the Ariel Atom, and they've been forced to add more people to keep the skeletal rocket's production humming along. The $6,000 price increase ...

But hey, your neighbors don't know an Ariel Atom from a Corbin Sparrow. Just play the famous video of Clarkson making a fool of himself in the Atom, and no one needs to know you only spent about ...

These are approximate pricing guidelines. Established in 2001, Ariel Motors Ltd. is one of the smallest U.K. automobile companies. The company produces light, performance based cars. Their flagship ...

These are approximate pricing guidelines. Established in 2001, Ariel Motors Ltd. is one of the smallest U.K. automobile companies. The company produces light, performance based cars. Their flagship ...