Located in the Blue Ridge Mountains, Asheville, North Carolina, is known for its arts scene, breweries, and natural beauty.

Other businesses like Highland Brewing are working to bring visitors back. This week, Erika Jackson visited Resurrection ...

Good Morning America anchors broadcast live from Highland Brewing on the six month anniversary of Tropical Storm Helene.

Asheville is making progress in its recovery after Helene, with vibrant attractions and improved transportation ready for ...

When Hurricane Helene carved a path across the Southeast last September, it left what may be its deepest marks in western North Carolina. Here, tourism is king, pouring billions into the region’s ...

The Good Morning America team is in western North Carolina Thursday, highlighting recovery efforts in the hardest hit areas.

A North Carolina city “banded together” through hardship — and now, it ranks as one of the best destinations in the South.

The best way to get around Asheville is by car. While the downtown area is compact enough for exploring on foot, you'll want your own set of wheels to reach the many nature trails and attractions ...

Writers acknowledged the $53 billion of damages across NC caused by Helene, and reminded the public that Western NC needs tourist revenue.

The county’s January unemployment rate was up slightly from December’s 6% and more than double the rate of 3% a year earlier.

ASHEVILLE, NC (Mar. 3, 2025) — The JB Media Institute, now part of Learn Tourism, is pleased to announce that the 8th annual DIY Tourism Marketing Conference will take place on March 17-18 ...

Many remain financially strained with tourism slow to return and essential government aid still in flux. Karis Roberts, the executive director of the Asheville Brewers Alliance, said the craft ...