Business-to-consumer (B2C) marketers are making steady progress with content marketing as a key element of marketing strategy, according to a just-published annual content marketing study from ...

The world of content marketing has long been divided into two distinct buckets: B2C and B2B. But as our understanding of customers' minds evolves, it's becoming evident that separate lines can—and ...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

Content marketing has become a cornerstone of successful business strategies. However, with so much competition, standing out requires more than just creating great content—it demands a strategic ...

Tracking intent signals like repeat site visits, content downloads and sales interactions helps gauge if you’re moving buyers ...

We list the best content marketing tools, to make it simple and easy to increase sales online. Whether it's business to business (B2B) or business to consumer (B2C), the content of your website ...

Seth Matlins speaks with Chris Davis, Brand President & Chief Marketing Officer at New Balance Athletics, not just because he is likely to be the family-owned private company's CEO, but because as ...

You have probably heard the term ‘growth marketing agency’ thrown around, if you are in the app industry. It’s a more dynamic approach than traditional marketing, where the focus is on constant ...