Topps, Populous and New Balance are all examples of baseball-connected brands that are tailoring their businesses to succeed ...

No, your eyes aren't deceiving you. Fans at the Dodgers-Cubs games in Japan might be wearing Reds hats (but they're most ...

Bryce Harper isn't alone in his love for the Phillie Phanatic — baseball fans crowned our mascot the best and most intimidating. Why it matters: The Phillies are better at home with the bonafide ...

Major League Baseball’s regular season kicked off on Tuesday with an opening pitch thrown from halfway around the world.

The first MLB Tokyo Series game between the Cubs and Dodgers also featured Pokemon references, such as Pikachu mascots on the ...

The Tokyo Yakult Swallows employee whose humor and quick wit made Tsubakuro one of the most popular mascots in Japanese professional baseball has died, the team said Feb. 19. The employee had ...

The first time I saw Mr. Met was during the first game of a particularly hot Sunday afternoon New York Mets doubleheader in ...

Tod Stutzman has had over 250 photo opportunities with sports team mascots. Now, he hopes his decades-long tradition can land ...

The Bird Dawgs, an expansion team from the Frontier League, an independent partner of Major League Baseball, announced that ...

“Anybody can go get an autograph from a player, sign a baseball,” Stutzman said. “But how many times do you get a chance to take a picture with the team’s mascot? There is only one of ...