We spoke to Joshua White of the legendary cocktail bar Death & Co to find out which soda and liquor pairings make the best ...

Heineken sells more beers as demand for more expensive brands grows - Shares in the Dutch business, which also owns brands ...

In our recent reviews of the UK and EU markets, we found the soft drinks markets to be the strongest segment, with the spirits sector the weakest, as consumer spending patterns undergo a material ...

For years now, new soda brands have been popping up incessantly with every grocery store trip yields a fresh, ...

Dry January puts a spotlight on non-alcoholic drinks to kick off the year, but some of these are too delicious not to enjoy ...

Ads from Anheuser-Busch attracted acclaim to the beer-maker's marketing pitches on a day of star-studded—and expensive—advertisements.

Creatives from Deutsch, adam&eveDDB and more decide who brought home the Lombardi Trophy of advertising last night – plus which brand secured the runner-up spot.

Over the top. That’s my takeaway from this year’s big game. What happened on the field wasn’t what the NFL was hoping for, ...

Super Bowl 59's ad lineup had some winners and plenty of losers among its crop of new commercials. Read what the experts say.

Budweiser broke out the Clydesdales to win USA TODAY Ad Meter 2025, the ninth time the brand has claimed the prize as the ...

For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale of a Clydesdale foal proving its mettle, the No. 1 commercial in Sunday’s ...

If you‘ve spent any time in Milwaukee, you already know the holy trinity: Gilles, Leon’s and Kopp’s (the stands opened in 1938, 1942 and 1950, respectively). There are so many more, but the trifecta ...