Budweiser broke out the Clydesdales to win USA TODAY Ad Meter 2025, the ninth time the brand has claimed the prize as the ...

USA Today created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the ...

In Mountain Dew's 2025 Super Bowl ad, singer Seal humorously transforms into a literal seal to perform "Kiss from a Lime," a ...

Chuck Rosenzweig has seen it all in his 37-year real estate career. After beginning as a commercial real estate finance ...

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

David Beckham, Kris Jenner, Issa, Rae, Walton Goggins, Willem Dafoe and more stars shine in these Super Bowl ads ...

At a time when every news alert seems to deliver a seismic jolt about the world, these ads mostly touch on safe subjects we ...

Apple’s “1984" Macintosh commercial aired during the Super Bowl that year and is still considered one of the best commercials ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

Let's be honest, they're the best part of the big game.

The Super Bowl is this Sunday, and even if you're not a football fan, you’re still pretty much required to watch the showdown ...

Many of the biggest companies in the U.S. will spend millions to air a Super Bowl commercial. Which brands are on the list?