Global brands such as Nike and Coach should be able to handle America’s new import tariffs on China—assuming those charges come into effect. The bigger risk is what Chinese consumers might do ...
or they pose a brand risk, especially if they perceive values as being false or performative. As brands strive for authenticity, personalization becomes a critical strategy for delivering tailored ...
“We need to use technology to leap forward, to surprise and delight.” Eagle suggested that brands risk losing their cultural relevance if they focus solely on data-driven refinement rather ...