When it debuted in 2022, the affordable spin on an iconic luxury watch quickly became a global sensation, and the fervor has only slightly died down since. In 2023 alone, Swatch sold over two million ...
All this is to say it was only a matter of time before another brand came along to try and borrow some of that MoonSwatch magic. And it looks to me like that time has come, as Bulova’s new dive watch, ...