The word “trademark” may sound like legalese, but learning how to trademark your logo doesn’t have to be a painfully complex ...

What do you think of when you think of Hutchinson? For Chandlerthinks, a Tennessee-based marketing and branding company the city hired to help with a branding initiative, the answer was “A ...

OpenAI's rebrand balances the technical and the emotional by updating its logo and centering a new typeface called OpenAI ...

OpenAI reveals a sleek rebrand featuring a refined logo, custom typeface, and cohesive design, blending human creativity with ...

Despite recent surprise competition from the likes of DeepSeek, OpenAI remains the biggest name in AI right now. The company ...

ChatGPT-maker OpenAI unveiled a new logo, typeface (font), and color palette in a rebranding push. Although the changes are not very drastic, ...

The refreshed logo features an energized icon and modern fonts that embody the company's focus on service and reliability. The updated color palette introduces an industrial slate gray-blue alongside ...

The first Walmart store opened in 1962 and it was the No. 1 retailer in the US by 1990.

One month into the methodical removal of several crumbling IBM-Endicott buildings, a key symbol of the company's early ...

The Groundlings Theatre & School has unveiled its new logo. This reimagined design reflects the iconic theater's dynamic ...

Create a memorable brand identity that resonates with your audience, reflects your values, and stands out in the competitive ...

Car manufacturers are known to make changes to their branding, and the supercar company McLaren is no different. Here's how its logo has evolved over the years.