Luckily for travelers, the brand just unveiled a new vacation shop that’s teeming with dreamy additions to your capsule ...

You’ve been scrolling on TikTok, Instagram, and YouTube, and every influencer (and their mom) has been talking about a ...

Did you know that the average person wears only 20% of their wardrobe 80% of the time This staggering statistic highlights a common dilemma: we often fin ...

Capsule wardrobes are an all-time classic, as they provide a timeless solution to most wardrobe problems. But how can you ...

White Lotus costume designer Alex Bovaird breaks down Chelsea’s British-girl-abroad style and how to create the perfect ...

Choose versatile pieces: Pick things that are interchangeable and can be paired with a number of items that are you in your closet. Comfortability is king: Include pieces that fit well, flatter your ...

These hand-picked pieces from the stylists at B.Barnett will keep you on trend this year and last for many more to come.

In honor of PureWow’s 15-Year Anniversary, Fashion Editor Abby Hepworth looks back at the 15 items in her wardrobe that she’s ...

How Do I Start a Capsule Wardrobe? If you don't know where to start, Lane suggests creating a mood board to help guide your shopping choices. She recommends starting with basics like plain tees ...

The weather is warming up, and matching sets are still in fashion! Claire Saldaña of Style Done Easy pulled some fantastic ...

No-one does elegant styling like Carole Middleton, and getting her look is easy with these simple wardrobe staples ...