ISpot is launching a new cross-platform outcomes measurement platform with Paramount Global as a charter user, bringing both ...

I Want to Have a Future With My Boyfriend. But I Don’t Know If I Can Stand Being a Step-Mom to His Awful Child.

The owner of CBS and Comedy Central will utilize a new product from media-measurement company iSpot that aims to deliver information about so-called business outcomes, or whether consumers react ...

Did my campaigns actually work? That last question is a tricky one. And only large brands typically have the budget for detailed post-campaign reports, according to Stuart Schwartzapfel, EVP of media ...

Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering ...

Did my campaigns actually work? That last question is a tricky one. And only large brands typically have the budget for detailed post-campaign reports, according to Stuart Schwartzapfel, EVP of media ...

iSpot, the cross-platform TV ad measurement company, has announced the its business outcome solution able to deliver attribution for video advertising persistently, at scale. The offering aims to ...