ISpot is launching a new cross-platform outcomes measurement platform with Paramount Global as a charter user, bringing both ...

The owner of CBS and Comedy Central will utilize a new product from media-measurement company iSpot that aims to deliver information about so-called business outcomes, or whether consumers react ...

I Want to Have a Future With My Boyfriend. But I Don’t Know If I Can Stand Being a Step-Mom to His Awful Child.

Did my campaigns actually work? That last question is a tricky one. And only large brands typically have the budget for detailed post-campaign reports, according to Stuart Schwartzapfel, EVP of media ...

Care.com, a marketplace that connects families and individuals with professionals who provide childcare, senior care, pet care, housekeeping, and other offerings, is moving its headquarters from ...

Did my campaigns actually work? That last question is a tricky one. And only large brands typically have the budget for detailed post-campaign reports, according to Stuart Schwartzapfel, EVP of media ...

Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering ...

iSpot, the cross-platform TV ad measurement company, has announced the its business outcome solution able to deliver attribution for video advertising persistently, at scale. The offering aims to ...