Crafted by the VML Delhi team and directed by Kishore Iyyar, the film will be amplified across the IPL, television, and ...

Coke Florida Announces Key Leadership Changes; Andy Hill to lead Customer and Commercial Operations, Thomas Benford becomes ...

James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements in AI, the technology has its ...

Coca-Cola is using AI to scale personalisation in global marketing, building on the success of "Share a Coke." ...

Inside Coke's covert campaign to downplay the risks of sugary soda. A new book shows how the company misled America.

Leadership in the digital age means being innovative, shaking things up, and taking risks, even if you’re the CEO of an ...

Usually, the ads get very, very old by the time we hit halftime of the first game. Recent examples of this phenomenon include ...

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

LLC (Coke Florida) announced that Andy Hill, Chief Customer Officer, will immediately take on the expanded role of Chief Customer and Commercial Officer, reporting to Troy Taylor, Chairman and ...

It's used an extensive network of allies and proxy groups to carry its messages, including co-opting scientists and their research, and spent billions of dollars on ads that associate Coke with ...