replacing the “Coca-Cola” logo on Coke bottles with 150 of the most popular names in the region, it sold 250 million named bottles and cans in a nation of just under 23 million people.

Personalised Coca-Cola cans and bottles are coming back to the UK as the soft drink giant re-launches its "legendary" Share a Coke campaign. Coca-Cola initially launched the "first-of-its-kind" ...

It does not necessarily reflect the view of The Herald. Personalised Coca-Cola cans and bottles are coming back to the UK as the soft drink giant re-launches its "legendary" Share a Coke campaign.

Along with personalized Coke bottles and cans, the effort includes a QR code-powered digital hub that allows for further personalization, a Memory Maker digital experience that can help consumers ...

Brand symbolism shapes consumer perceptions using imagery and narratives. Successful brands like Coke, Nike, and Castrol use ...

It does not necessarily reflect the view of The Herald. Personalised Coca-Cola cans and bottles are coming back to the UK as the soft drink giant re-launches its "legendary" Share a Coke campaign.