In a survey, these executives singled out direct-to-consumer advertising of prescription medications as the single factor most responsible for rising costs. But when it comes to devising solutions ...
AbbVie closed out the year on a high note as its blockbuster biologic Skyrizi once again claimed the top spot in 2024’s final monthly ranking of the biggest TV ad spenders in biopharma.
Looking to achieve more precise regional business outcome results on a market-by-market basis, TV measurement ... consumer engagement in markets like Los Angeles or Dallas, it can refocus ad ...
And if your New Year’s resolution is to slow down and relax, you may want to look for TV deals later in the month since the Super Bowl is coming up on Feb. 9. If you’re not all shopped out ...
WASHINGTON, Jan 15 (Reuters) - U.S. consumer prices increased by the most in nine months in December amid higher costs for energy goods, pointing to still-elevated inflation that aligns with the ...
The chocolate brand has produced perhaps some of the most famous TV advertising in the category, from 2007’s ‘Gorilla’ to its more recent ‘There’s a Glass and a Half in Everyone’ platform. However, ...
A looming fight over the future of public sector union rights also has intensified interest in the Supreme Court race.Schimel’s ad that launches on Tuesday will run on broadcast and cable TV in ...
Republican-backed candidate Brad Schimel is launching a $1.1 million television ad buy statewide on Tuesday, marking the first spending on TV ads in the closely watched race in the presidential swing ...