Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative updates, and improved retail features.
Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...
On Wednesday morning, hours after the men’s fall fashion shows concluded in Paris, Belgian designer Glenn Martens was named creative director of Maison Margiela, replacing John Galliano, the illustrio ...
YouTube’s AdBlitz, now in its 19th year, provides a central hub for all the Super Bowl promotions, so that people can check out the creative approaches that top brands are taking to their campaigns.