Creatives from Deutsch, adam&eveDDB and more decide who brought home the Lombardi Trophy of advertising last night – plus which brand secured the runner-up spot.

Super Bowl viewers will see a food fight among advertisers, with a significant chunk of commercials devoted to junk food, ...

A bevy of Super Bowl commercials trying to shake up the usual formula of using celebrity cameos and rapid fire jokes, but ...

Hims & Hers didn't hold back in its debut Super Bowl ad. In an effort to market weight-loss drugs that are "affordable," ...

The “He Gets Us” ad campaign will air a new commercial during the first half of the Super Bowl on Sunday (Feb. 9), marking ...

Heartland Farms, based in Central Wisconsin, inspires "The Little Farmer," a Lay's Super Bowl ad directed by Taika Waititi.

The Big Game is a big deal for brands who invest in ads and programming. Every year it’s chaos. It takes over your life for months. And I feel lucky to have been part of it for 19 years. This year, I ...

Are you a print subscriber? Activate your account. By Tim Nudd - 39 min 46 sec ago By Ad Age Staff - 40 min 45 sec ago By Ad Age Staff - 58 min 14 sec ago By E.J. Schultz - 1 hour 43 min ago By ...

The Super Bowl is only show where viewers actually look forward to the ads. At a price tage of at least $7 million for :30.

Academy Award-winner Taika Waititi directed the 2025 Lay's Super Bowl commercial, celebrating the farms that grow potatoes for the company's chips.

By Lindsay Rittenhouse - 9 hours 12 min ago By Garett Sloane - 22 hours 29 min ago By Lindsay Rittenhouse - 22 hours 50 min ago 1 day ago By Brian Bonilla - 1 day ago By Ad Age Staff - 7 months 2 ...