Every business must have a positive online image to continue to grow. A negative online image can ruin a brand’s efforts and ...

Bad reviews? Negative press? AI is rewriting the rules of reputation management. Make sure your brand is keeping up.

but taking a look at the share price tells everyone how much money damage to your reputation is costing. Share of voice is a popular metric in public relations that can also be used to assess brand ...

In an era of radical transparency and instant digital accountability, companies that still silo brand and reputation are ...

Brand safety refers to protecting a brand's reputation and keeping it from appearing in unsafe environments. For instance, if a company posts ads on platforms that feature inappropriate (such as ...

Opportunistic tactics used by automotive dealerships could be doing damage to individual automotive brands globally ... regulatory scrutiny, damaged reputation and diminished consumer trust.

In today’s fast-paced marketing world, brands often face the challenge of balancing effective strategies with ethical ...

Brand reputation management isn't just for B2C companies ... Never underestimate the power of a good review—or the damage a bad one can do. People say they tend to trust online reviews and their ...