By Deborah Asantewaah SARFOIn today’s competitive landscape, mastering the art of strategic communication has become important for any company that wants to excel and a must-have skill for that ...

A B2B brand’s reputation will directly influence how ... Therefore, any kind of reputational harm can damage a B2B company’s demand gen funnel, with negative perceptions spreading rapidly ...

In today digital world reputation is everything Businesses that fail to manage their online reputation risk losing credibility customers and revenue NuancePR understands the intricate relationship bet ...

Whether they take the form of a fabricated video, cloned voice or contrived image, deepfakes can erode trust and disrupt ...

An essential part of brand consistency is ensuring that the TPA's platform aligns visually and stylistically with the ...

critical element often gets overlooked: IA (Information Architecture).

The Korean Business Research Institute has revealed this month’s brand reputation rankings for dramas! The rankings were determined through an analysis of the consumer participation, media ...

One of the benefits of reputation management training is that it can help you enhance your credibility as a brand manager and as a business. Credibility is the degree to which your audience trusts ...

The debate over whether brands should use "Chinese New Year” or “Lunar New Year” is ongoing. Most recently, milk tea chain ...