Elon Musk’s foray into politics has backfired on Tesla, polarizing its target audience along partisan lines with Democrats ...

Brand perception plays a critical role in the ever-competitive footwear industry. In today’s world, consumers are no longer ...

Every business must have a positive online image to continue to grow. A negative online image can ruin a brand’s efforts and ...

Bad reviews? Negative press? AI is rewriting the rules of reputation management. Make sure your brand is keeping up.

but taking a look at the share price tells everyone how much money damage to your reputation is costing. Share of voice is a popular metric in public relations that can also be used to assess brand ...

Brand safety refers to protecting a brand's reputation and keeping it from appearing in unsafe environments. For instance, if a company posts ads on platforms that feature inappropriate (such as ...

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If counterfeit products are left unchecked, South Korean food companies could suffer damage to their reputation, analysts say.

Opportunistic tactics used by automotive dealerships could be doing damage to individual automotive brands globally ... regulatory scrutiny, damaged reputation and diminished consumer trust.

In a dramatic turn of events, Hudson’s Bay, one of Canada's oldest department stores, is facing widespread brand withdrawals amid liquidation. The crisis has forced many vendors to act quickly, as ...