Super Bowl snacks are the highlight of any watch party. Whether you are cooking for a crowd or just yourself, finding the right treats is the highlight of the evening, second to the game itself.

The ad claims the cookware brand uses "top secret alien cooking technology" that was leaked from Area 51 eight years ago HexClad's new Super Bowl ad starring Gordon Ramsay is ... out of this world!

Which makes it all the more interesting that a direct-to-consumer brand, HexClad, will become what it says is the first cookware brand to buy a spot during the Big Game, and one of only a few DTC ...

These Super Bowl recipes are easy to execute with HexClad's durable cookware. The collection features hybrid pans made from stainless steel and nonstick technology. The brand's patented laser ...

The "Unidentified Frying Object" ad marks another milestone in HexClad's meteoric rise as a category disruptor and direct-to-consumer maverick. Set in Area 51's high-tech test kitchen, this ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 2 min 21 sec ago By Tim Nudd - 27 min ago By Brandon Doerrer - 1 hour 24 min ago By Parker Herren - 1 hour 39 min ago By Erika ...

LOS ANGELES, Jan. 31, 2025 /PRNewswire/ -- HexClad, the most innovative kitchenware brand in the world, today unveiled "Unidentified Frying Object", its first-ever Super Bowl commercial that will ...

LOS ANGELES, Feb. 1, 2025 /PRNewswire/ -- HexClad, the most innovative kitchenware brand in the world, today unveiled "Unidentified Frying Object", its first-ever Super Bowl commercial that will air ...