Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers." ...
Liliputing17d
Five years after Alienware UFO concept, Dell still isn’t ready to launch a handheld gaming PC
The handheld gaming PC space has grown substantially in the last few years. While Chinese PC makers like GPD arguably kicked things off 9 years ago, things really kicked off after Valve’s Steam Deck ...
T38y
Dell XPS 12 review: this 4K Infinity Display tablet is a super 2-in-1
The world is waking up to the potential of hybrid Windows tablets thanks to Microsoft's Surface Pro 4 and Surface Book, and Dell is one of several companies looking to ride the wave. The PC maker ...
Dell Simplifies PC Lineup With Apple-Like Branding: XPS, Inspiron Brands Are Gone For Good
Dell is rebranding its PCs by retiring names like "XPS" and "Inspiron" in favor of a simplified Apple-inspired system — Dell, Dell Pro, and Dell Pro Max.