For CFOs to grow a business consistently, they must have a focused strategy. For marketers and their agencies to help CFOs ...

Performance First Digital (PFD), an awarding-winning New Orleans-based programmatic advertising agency, launches One Click, a ...

LEXINGTON, Ky.—The independent ad rep firm Viamedia has announced a deal to acquire LocalFactor, a Westport, ...

The apparel chain plans to use AI images digitally created from real people to showcase its clothes in an upcoming ad ...

For NBC, Code and Theory led a year-long effort to reimagine, redesign and rebuild its election Big Board, making it the ...

With allegations of price collusion and ad rate fixing against major media agencies, experts weigh in on the legal, financial ...

Ipl: In the first edition of the Big BE story, that analyses landmark developments in marketing and advertising, we look at ...

Expanding Digital Horizons with 88gravity 88gravity, one of the trusted digital advertising agencies in London, delivers essential services to global brands, enabling market entry, optimizing ...

The advertising field has always been competitive. The giant brand name agencies have long dominated this market with exclusive connections to the major media outlets. However, technology has ...

Brunner, one of Pittsburgh's biggest independent integrated marketing agencies, on Monday said it has acquired Rakuten ...

While the digital marketing landscape of 2025 promises to be exhilarating, it will also be demanding. From AI-driven ...