A small pool of YouTube Premium subscribers can now share custom video links that let the recipients watch videos without any ...

There's a noticeable tendency among business owners and marketers to just throw all and sundry at advertising walls (i.e. platforms) and hope that something sticks. That is a wasteful and inefficient ...

LEXINGTON, Ky.—The independent ad rep firm Viamedia has announced a deal to acquire LocalFactor, a Westport, Connecticut-based, tech-enabled digital advertising company specializing in omnichannel ...

There's no doubt that Democrats are playing catch-up. Trump and his fellow Republicans built a digital operation that fed on ...

YouTube Premium lets users share ad-free videos with friends—10 links per month. See how this new feature could boost subscriptions.

Permission to turn a billboard in the Eastgate area into a digital advertising screen has been refused by Bristol City Council. There were 157 objections from residents and councillors to the ...

To measure your digital ad campaign’s success, track what truly matters: reach, engagement, conversions, and ROI. If people see it but don’t click—optimize. If they click but don’t convert ...

Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent, but the benefits diminish after a certain point, according to recent research from Nielsen. The ...

Digital Media Trends report, US consumers spend $69/month on average for video streaming — and 47% said they pay too much.

PETALING JAYA: Digital advertising is expected to continue to drive ad spend growth in Malaysia, according to Mediabrands Malaysia. The agency’s chief investment officer Fan Chen Yip said this ...

We may receive compensation when you click on links to products we review. Please view our affiliate disclosure. In the rapidly evolving landscape of outdoor advertising, Digital Billboard Advertising ...

and manage the carbon impact of their digital advertising over time, without compromising their marketing performance. To avoid surpassing dangerous global warming thresholds and to meet the goals of ...