Traditional marketing methods, like expos and print ads, were once the cornerstone of franchise expansion. But as times have ...

Have you ever wondered how businesses successfully promote their products and services in today’s competitive world? Digital ...

The emergence of new digital formats of reaching out to the customer has led to businesses amplifying their digital reach. The online market place is lucrative and provides an active channel for ...

Digital penetration continues to grow and those looking to take advantage of the new opportunities will need to understand ...

Join us for an exclusive webinar where industry experts from Rhapsody and Ceros reveal the strategies, trends, and tools that will shape marketing in 2025. Subscribe To Our Newsletter. Daily ...

Oluwagbotemi Moshood,the founder ofBrazzPR,Africa’s leading strategic marketing and PR agency,in this interview with MOHAMMED SHOSANYA, speaks on why the agency was created, its impacts,challenges and ...

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

India’s advertising industry recorded a 6.3% growth to reach Rs 101,084 crore, despite macroeconomic headwinds. It is ...

As we step into 2025, accessibility and inclusive design are non-negotiable in all aspects of marketing. Jonathan Hassell, CEO at Hassell Inclusion, shares a strategy for success.

“Without a platform to share their brand story and product benefits, brands have been limited in their reach. Meanwhile, foodservice distributors have been left out of the rapidly growing digital ...