Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

In today’s digital-first world, marketing strategies often revolve around virtual channels such as social media, email ...

A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures ...

A/B testing can help fine-tune your direct mail strategy, maximize your ROI, and make data-driven decisions. Here's how.

At-Home Connect ™ by Quad Aims to Make Direct Mail as Easy and Effective as Email SUSSEX, Wis., Jan. 16, 2025 /PRNewswire/ -- Quad/Graphics Inc. (NYSE: QUAD), a marketing experience company that ...

Traditionally, the direct marketing format—such as a direct mail letter or self-mailer—is dependent on the industry and campaign goals (although agencies have been known to "push the envelope" and ...

“Also, it helps to use mail tracking when you are integrating email and digital advertising ... As more marketers build direct marketing campaigns that allow for the collection of zero-party ...