whose "5 strike" logo runs along the baseline. The boutique is known for its collaborations with a focus on sports, art, music and street culture. "I got here early and Iowa State practiced and ...

The Big 12 court also reflects its partnership with trendy sportswear brand Undefeated, whose "5 strike" logo runs along the baseline. The boutique is known for its collaborations with a focus on ...

The Big 12 Conference last month unveiled a brand-new, aesthetically unique court for this year's basketball championships that is riddled with logos and brands in a stark contrast from the old ...

This recognisability is a testament to the effective pairing of the logo with the brand name, enabling quick identification and association. Related: Sports Marketing: The World of Promoting Athletics ...

Michigan State has a tradition of seniors kissing the logo at midcourt at Breslin Center in each season's home finale, started in 1995. Two Michigan freshman stood on the logo during three MSU ...

While Michigan State basketball's season finale win over Michigan didn't see much drama from a competitive standpoint, it grew dramatic at the end when Tre Holloman took issue with two Michigan ...

While the game was never really in doubt, events turned rather dramatic when Tre Holloman stepped up to two Michigan players who he felt were crowding the Spartan logo, trying to sully the ...

Earlier this week, ESPN announced its "Around The Horn," will go off the air in May after over two decades. Jay Mariotti, who was a regular on the show until his domestic violence arrest in 2010 ...