Ever spent hours crafting the perfect email only to hear… crickets? You're not alone. Nothing feels worse than investing your ...

This email is a great example of how simply using someone’s first name can give a personalized feel even to your promotional email and increase its open rates. The copy of the email is very ...

At Emma (where I work), we compiled content on how to effectively use GIFs in email marketing, including three customer examples. So here are three ways Emma customers have used animated GIFs to make ...

It’s also important to “match the tone of your thank-you emails to the tone of the organization,” says Loren Margolis, certified career coach and founder of TLS Leaders. For example ...