When businesses invest in marketing, they expect that investment to pay off in sales growth. This is true whether they are ...

By understanding where each dollar is spent and the impact of every marketing channel, dealerships can ensure they are making ...

Salesforce Marketing Cloud SFMC is one of the most powerful marketing tools Whether youre a small business owner or part of a large corporation this platform can help you automate repetitive tasks per ...

If you’re ready to up your email marketing strategy and get a grip on email marketing metrics, my roundup of the best software will help you on your way. I have tested 13 of the best email ...

Essentially, you partner your mobile app, website, blog or video content with the highest paying affiliate marketing program that rewards you, for example, for directing customers to a location ...

Affiliate programs provide affiliates a dashboard ... Good examples of such offers include music and video streaming services, TV, online radio, and digital magazines. App developers have a robust ...

When phrases such as pensions dashboards become part of your everyday vocabulary at work, it’s easy to forget those words may mean very little to non-industry people. To test this, I asked some ...

If you have a small email list or are just ... to determine if the addresses in your marketing list are active or not. Well, when we tested it out on our sample list, it gave inaccurate results ...

Selecting the best secure email provider will largely depend on your needs, and in part on the region you reside in. For most of us, the worry and threat will come from cybercriminals (hackers or ...

Data-driven marketing ensures that decisions are based on measurable outcomes rather than assumptions. For example, a business may use A/B testing to decide which email subject line generates higher ...

Email is as a highly effective direct marketing channel and could be considered ... an email platform that allows automated tagging, for example when someone completes or begins but does not ...