Akia, the premier guest journey platform, announces new email and SMS marketing capabilities designed to maximize direct bookings for hospitality.

In this blog we share how to craft personalized push notifications, leverage geolocation, and automate campaigns that drive ...

When businesses invest in marketing, they expect that investment to pay off in sales growth. This is true whether they are ...

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

(ABC 6 news) – Rochester Public Schools announced the launch of a District and Student Data Dashboard on Tuesday. According to a media release from RPS, the district uses data to improve its ...

Examples of this new type of marketing include Nike’s “Just Do It” campaign to share personal fitness journeys, and Lego Ideas, allowing fans to submit their own Lego set designs.

EAU CLAIRE COUNTY, Wis. (WEAU) - The Eau Claire City-County Health Department is introducing a new data dashboard to make drinking water quality data more visible to the public. The data dashboard ...

When phrases such as pensions dashboards become part of your everyday vocabulary at work, it’s easy to forget those words may mean very little to non-industry people. To test this, I asked some ...

Data-driven marketing ensures that decisions are based on measurable outcomes rather than assumptions. For example, a business may use A/B testing to decide which email subject line generates higher ...