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Why Fender is building its $599 Standard Series in Indonesia – and how its ideological shift delivers better value for players
Fender’s EVP of Product Justin Norvell explains what convinced Fender to change its mindset on where its guitars are built – ...
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Fender unveils the $599 Acoustasonic Standard: is this the moment the hybrid truly went mainstream?
The Indonesian-made model breaks new ground for Fender affordability and is sure to put the Acoustasonic into the hands of ...
Fender launches new $599 Standard Series lineup – and it marks a major shift for one of America’s most iconic guitar brands
The Indonesian-built Standard series brings the concept of an affordable Fender back to the table – and it’s the greatest show of faith yet in its facility ...
NAMM 2025: Strats and Teles at $599? Fender launches budget-friendly Standard series
Five classic models, sweet finishes like Candy Cola and O.G. Butterscotch Blonde... These are going to be popular ...
Orange County Register1mon
A look at the electric guitar’s origin in Southern California
In 1985, Fender opened its flagship U.S. factory and headquarters in Corona, and a manufacturing plant in Ensenada, Mexico, in 1987. The Stratocaster hasn’t always been on top, and the company ...