Fender unveils the $599 Acoustasonic Standard: is this the moment the hybrid truly went mainstream?
The Indonesian-made model breaks new ground for Fender affordability and is sure to put the Acoustasonic into the hands of more players than ever when it starts shipping in April ...
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Why Fender is building its $599 Standard Series in Indonesia – and how its ideological shift delivers better value for players
Fender’s EVP of Product Justin Norvell explains what convinced Fender to change its mindset on where its guitars are built – ...
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Fender 70th Anniversary Stratocaster editions celebrate the enduring icon
In 1954, a guitar maker called Leo Fender introduced his second electric guitar, a companion to his 1950 Telecaster (originally Broadcaster). The new Stratocaster, drawn up with the help of musician ...
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A look at the electric guitar’s origin in Southern California
In 1985, Fender opened its flagship U.S. factory and headquarters in Corona, and a manufacturing plant in Ensenada, Mexico, in 1987. The Stratocaster hasn’t always been on top, and the company ...