After all, the Player Series pickups evoked all the classic tones of the Strat, Tele, Jazzmaster, and others in order to give players the sound of a proper Fender but for less. In helping to keep ...

The Player Series was launched to bring the look ... As Fender says, “The Player II Stratocaster radiates timeless Fender charm, but under the hood, it’s primed for today’s players ...

Fender’s EVP of Product Justin Norvell explains what convinced Fender to change its mindset on where its guitars are built – ...

designed to better fit with that of the standing or sitting player, the Stratocaster appeared to be simultaneously perfectly of its age and also sufficiently futuristic so that the shape never ...

The Indonesian-made model breaks new ground for Fender affordability and is sure to put the Acoustasonic into the hands of more players than ever when it starts shipping in April ...

For some players ... Rows of new Fender Stratocaster guitars await shipment at the Fender factory in Corona, California in 2003. Picture: archive Yet after a series of annual losses during ...

Fender recently launched ... Called the "California Series," they aren't going to be for everybody. The quick take here is that these are acoustics for electric players - and very much intended ...