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Why Fender is building its $599 Standard Series in Indonesia – and how its ideological shift delivers better value for players
Fender’s EVP of Product Justin Norvell explains what convinced Fender to change its mindset on where its guitars are built – ...
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Fender launches new $599 Standard Series lineup – and it marks a major shift for one of America’s most iconic guitar brands
Meanwhile, as the series name suggests, the spec of the new Standards offers few surprises itself: the line encompasses a Stratocaster, HSS Strat ... meant even Fender’s Mexican offerings ...