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福布斯中文网
28 天
FENDI深陷“中国结”争议,聚焦文化归属与品牌责任边界的思考
近日,意大利奢侈品牌Fendi因此前在社交媒体的宣传中将酷似中国结的绳结称为“韩国传统结”,引发了中国消费者的强烈不满。此事随后在微博上迅速发酵,并上了热搜,Fendi也因"中国结"归属争议陷入舆论风暴的中心。 从文化传播的角度看,中国结作为中国 ...
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