FUJIFILM has announced the new GFX100RF, a lightweight medium format mirrorless camera with a fixed FUJINON GF 35mm f/4 Lens.

And it's here that things get really interesting, as something that Fujifilm deliberately didn't disguise in the video is the new Film Simulation dial. Obviously, Film Simulations are a big part ...

This is where Fujifilm comes in. The second way that Fujifilm has dominated this space is by giving its cameras film simulations. Film simulations are looks you can choose in-camera, which ...

The Fujifilm X-M5 is a ... options (Pro Negative Standard, Pro Negative Hi, Eterna, Eterna Bleach Bypass, Monochrome, Sepia), and a C setting to cede Film Simulation control to the menu system.