The researchers found TikTok, Discord, and Snapchat have the biggest gaps between Gen Z brand favorability and overall brand favorability. An infographic (below) covers the full list of the 20 brands ...

That's according to a recent report from GWI on the social media habits of Gen Z, which was based on data from a survey of thousands of internet users from around the world. An infographic (below), ...

A US study from Horowitz Research highlights the behaviours and cultural influences of Gen Z, showcasing key insights into ...

Gen Z, for example, is often characterised — sometimes willingly — as work-shy and entitled. Unbeknownst to them, Generations Alpha and Beta will inherit a deeply divided world. However ...