The term Generation Alpha applies to children born between 2011 and 2025 According to McCrindle, an estimated 2.5 million alphas are born globally every week. Source: Pixabay 千禧世代又叫 Y ...

Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

Are Gen Z truly lazy? Will Gen Beta really suffer at the hands of AI? Experts talk about how generation labels do and don't ...

Investopedia / Mira Norian Generation Alpha is the name given to those born between 2010 and 2024. Generation Alpha is the first generation born entirely in the 21st century, between 2010 and 2024.

Older Gen Alpha consumers between the ages of 9 and 13 like to shop and influence purchases, with 68% owning a luxury product by the age of 10, according to Razorfish data. This generation was born ...

Experts have often said that Gen Alpha is not a mini version of Gen Z; now, new research is showing that marketers have their ...

Gen Alpha's new obsession is decluttering, inspiring their parents to donate the things they don't need, and be more ...

A therapist said it's a great lesson for parents. Gen Alpha's new obsession is decluttering, inspiring their parents to donate the things they don't need, and be more discerning about what they buy.