Teens know social media and fast fashion work together to feed them trends, but find it hard to step away, says NYT writer ...

Born between 2010 and 2025, members of Generation Alpha are still young, but it is crucial for brands to begin preparing for ...

If you think this might be another clichéd take on youth, think again. Gen ...

Noble Corp's Gen-7 drill ships drive high rental rates & stock optimism; strategic moves like a merger & buybacks position it ...

In Q4 2024, the Lazard US Equity Concentrated Portfolio underperformed its benchmark. Click here to read the full commentary.

“Gen Alpha: A cohort of influential tweens” found that this group holds significant sway over purchases made by parents. Over half, 61%, have the final say on which car their parents purchase and 61% ...

Two new reports from adland research teams this week offer handy snapshots of some of the key trends and consumer behaviours ...

European esports organization GIANTX announced Thursday the official launch of a new division called Night Mrkt, "a creative ...

According to the data, Millennials contributed almost $25 billion to total online spend, followed by Gen X ($19 billion), Gen ...

As gaming worlds expand, the debate persists about the influence of video games on mental health and whether they can “rot” ...

Its definition reads: “In 2024, ‘brain rot’ is used to describe both the cause and effect of this, referring to low-quality, ...

Experts have often said that Gen Alpha is not a mini version of Gen Z; now, new research is showing that marketers have their ...