This article explores why Gen Z and Gen Alpha are struggling to afford life in the USA, touching on key areas such as housing ...

Are Gen Z truly lazy? Will Gen Beta really suffer at the hands of AI? Experts talk about how generation labels do and don’t ...

Generation Z, also known as Zoomers, the demographic cohort following Millennials and preceding Generation Alpha, will be the ...

Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

Use of AI like Chat GPT among Gen Alpha for schoolwork is on the rise. Some students say it's not worth the risk.

Fine fragrances are in, especially if you ask Gen Z and Gen Alpha. But how you wear them matters. Enter the Smellmaxxing ...

This new set of research unveils Gen Alpha's preferences that will reshape marketing for beauty, financial services, auto, ...

I think that's just the main reason why I’m against it.” Amari thinks the characterization of Gen Alpha as dependent on shortcuts to do homework doesn’t represent the entire generation.