The Economist9d
Meet Generation Alpha
Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...
Emily Standley Allard on MSN9d
Why Gen Z and Gen Alpha Are Struggling to Afford the American Dream
This article explores why Gen Z and Gen Alpha are struggling to afford life in the USA, touching on key areas such as housing ...
Razorfish's New Gen Alpha Research Spotlights the Generation’s Perceptions of Five Key Industries
This new set of research unveils Gen Alpha's preferences that will reshape marketing for beauty, financial services, auto, ...
Here’s How Gen Z and Gen Alpha Are Actually Using ChatGPT in Schools
Use of AI like Chat GPT among Gen Alpha for schoolwork is on the rise. Some students say it's not worth the risk.
Gen Z isn’t ready for the real world – and no one’s teaching them how to be: Justice B. Hill
Generation Z is entering the workforce unprepared, lacking essential skills and work ethic, and both parents and educators ...
‘Gen Z’ the label hurts young people at work—and ‘Gen Beta’ is even more doomed if nothing changes
Overgeneralizing workers based on birth year creates artificial divides that overlook more pressing issues affecting people ...
‘Won’t be able to work full-time’: How Gen Alpha will change our workforce forever
The lingering damage of Covid lockdowns is helping to shape a generation of workers who are “unlike any other that has come ...
News2410d
Which generation is more likely to fall for online scams? The paradox of the 'digital natives'
Despite being part of the most tech-savvy generations, Gen Z and Alpha are surprisingly more susceptible to online scams than ...
One million youngsters are not in education, training, or work – is it Gen Z’s fault or ours?
As the biggest cuts to the sickness benefits are announced, generational expert Chloe Combi examines why more young people ...