The most valuable assets for companies that market consumer packaged goods are their brands. A brand is composed of multiple components, including a name, symbols, warranties, perceptions, experiences ...

Through such collaborations, Giordano amplifies its international brand presence, propelling its growth strategy forward. Blending trendy designs with relaxed silhouettes and premium fabrics ...

Discover 10 creative product packaging tips to maximise your brand impact. Learn how to create packaging that boosts and elevates your brand. Have you ever bought a product that instantly caught your ...

Product packaging design can't be exaggerated. It's more than shielding the product, making brand recognition, and shaping understanding. In today's ultra-competitive marketplace, your product's ...

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KRBL, the parent company of India Gate Basmati Rice, has introduced new packaging for its premium rice brand, reinforcing its consumer-first approach. In a statement, KRBL said the revamped ...

Flexible packaging specialist Korozo Group has worked with confectionery group Zertus UK & Ireland on the introduction of Baileys Chocolate Nut Mix pouches.

The solution comprises paper with bamboo netting. Credit: Sainsbury’s. British supermarket chain Sainsbury’s has announced the trial of paper packaging for its own-brand Ripe & Ready Avocados twin ...

US-based laundry detergent brand all free clear has integrated NaviLens technology into its product packaging, starting with its MIGHTY PACS Original laundry detergent tubs and pouches.

However, innovative solutions like molded pulp packaging are starting to reshape the industry. Many brands are reevaluating the materials they use to package their products. For some companies, ...