Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have been reliable.

Matcha, a tea growing in popularity, is growing in scarcity in cafes and restaurants due to a shortage on matcha powder.

Matcha is rapidly growing in popularity, with the global market projected to reach $5 billion by 2028, according to Forbes.

An unusually buzzy tea concept from Taiwan is now brewing in Dallas-Fort Worth. Called Chicha San Chen, it opened with a ...

In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...